Tracking Engagement with Analytics
YouthBuild is a 501(c)3 nonprofit organization with a mission to unleash the intelligence and positive energy of low-income young people to rebuild their communities and their lives.
YouthBuild collaborates with others to build a movement toward a more just society, in which respect, love, responsibility, and cooperation are the dominant unifying values, and sufficient opportunities are available for all people in all communities to fulfill their own potential and contribute to the well-being of others.
Their programs provide pathways to low-income young people by unleashing their positive energy to rebuild their communities and their lives, breaking the cycle of poverty with a commitment to work, education, community, and family.
A struggle that YouthBuild faced, however, was their own employee communication and engagement.
The Human Resources Team wanted to elevate how the Human Resources Department communicated with staff. A monthly HR newsletter did not allow for tracking of engagement, or knowing who was actually reading the material. If the team wanted to reach staff members effectively, they knew it was time for a new approach.
Before joining YouthBuild, HR Manager Patty Wilkinson had worked with Airbo in a previous organization, where she had seen its effectiveness in action.
Even in a new role with many new programs to launch, Patty saw Airbo as an essential tool, and - just as importantly - easy to launch. It wasn’t long after implementation that Patty saw the positive change she experienced with her last organization. “[Airbo] helps to hold people accountable in a fun way. It makes it easy to say, ‘Hey, you’re responsible for this. I can provide the information, but you need to engage.’ I think that’s a great thing, and a lot of staff have mentioned how much they love Airbo.”
"A lot of staff have mentioned how much they love Airbo"
Besides driving higher employee engagement, Airbo has also saved time for Patty and her staff.
“It’s this quick snapshot of information, and it doesn’t tie up your entire day,” she said. “It’s there for you at your leisure, but it’s not draining. When you see a big email, you think, ‘Ugh, too many words!’ And you just don’t get that feeling from Airbo.”
Airbo’s analytics have moved YouthBuild beyond the guesswork that usually goes along with employee communications. “There’s much more engagement with Airbo, and we can actually see it with the metrics they provide,” Patty said. “Plus, Airbo encourages engagement with its points system. It’s very helpful.”
Today, Patty continues to notify employees of important information on a weekly basis, and uses Airbo to pinpoint any difficulties with engagement. “From an HR perspective, you reinforce that other staff already knows the information, and that it’s already been communicated. It’s a great thing.”
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